“Replica Food”, A Marketing Method Based on Psychology
The financial return is the main driver and guarantor of business continuity. For that purpose, everyone strives to ensure cash flow. If you are the owner of a food-related project, you may encounter some daily problems with your earnings. You may have felt before that your project is not gaining enough earnings in the amount that satisfies you, but have you ever thought of changing your strategy in order to gain the profit you want?
If you are facing these problems, or you just want to develop your project, we recommend you the best investment that may help you do that, and that is ”Replica Food”. Here is a brief overview about it: “Replica Food” or “Fake Food” is a sample food model that’s made of silicon, wax, replica derivatives, and other materials in a way that perfectly reproduces the form of the real food, which at first sight gives you an impression of looking at real food. This marketing method is not quite new, as references point to its existence about a hundred years ago. However, it is still the most preferred marketing method of the owners of the restaurants and cafes in Japan and some East Asian countries. Moreover, the fact of its strong presence until these days is nothing but an evidence of its effectiveness in attracting potential customers and turning them into repeat ones. However, why don’t we see these models spread in the Arab region or most European countries?
Reasons for the non-expansion of “Replica Food”
The first and primary reason for the non-expansion of “Replica Food” in countries other than Japan is due to the lack of professional artists. The manufacturing of these models requires years of intensive training and long practice periods which can be obtained in the resource country of this idea; Japan. As a result, this will require a knowledge of the Japanese language, as all the specialized technical institutes in this field provide training programs in Japanese only. Therefore, trying to send real food dishes to Japan to replicate real food could be very challenging in many aspects. Besides, the manufacturing of replica food models with low or medium quality will make them useless, as they will not be able to fulfill their role in attracting customers. The second reason is the lack of the knowledgeable workers of the details of the local dishes, whether it is the ingredients or the optimal ways of presenting it according to the local standards. With the challenge of maintaining both factors, it was hard for any business to provide this service.
How does “Replica Food” affect customers’ behavior?
Sales and marketing professionals realize that delightful and colorful things have a great impact on customers’ choices and that the customers’ initial interaction with the product affects their final decision about whether to buy it or not. A recent study by Winnipeg University in Canada found that the customer decides whether to buy the product or not within 90 seconds of first seeing it. Moreover, it was also proven that 62 to 90% of the customers, purchase the product based on its color. In our strong faith of these practical facts, we design all models according to customers desire, taking into account every small detail, so that the final product eventually appears in a shape that attracts the buyer just like real fresh food.
